ABOUT MARIA

María Cherñajovsky is the founder and creative force behind MARIA CHER, her eponymous label which began its journey in Argentina and has grown to enjoy a global presence.

A European legacy interwoven with the landscape of Buenos Aires, María’s hometown, that underpins a collection of elegance and spontaneity. María’s intuition powers her vision to create clothes that balance a dichotomy: easy yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct, and sensuality.

The collection finds beauty in simplicity, while intricate highly-worked pieces are designed to be practical for modern life. Every piece feels special to wear, no matter the occasion. The romance glamor of the late 70s and the energy of the 80s music scene serve as perennial inspiration, coming to life in silhouettes with flattering proportions. Rich, gorgeous prints and seasonal colors are cleverly balanced with easy neutrals.

Masculine tailoring with a focus on exaggerated shoulders and sensational long dresses are two signatures of the brand. The timeless jumpsuit, which is always offered in several styles to suit every figure and lifestyle, is a wardrobe cornerstone.

Never adhering to trends, María continues to forge her own design vocabulary that connects to her global customer. Embracing opposing sensibilities — soft feminine with tough masculine styles; striking yet effortless designs — she balances two perspectives and a point of view that resonates with women the world over.